About Uppercut

The original product that launched the Uppercut Deluxe brand.

Deluxe Pomade was created out of a desire for something more, Uppercut Deluxe founder, Steve Purcell, set out to create the perfect Pomade. He went through a harrowing year of development, countless rounds of sampling, and testing until the formula was perfected. With that, Deluxe Pomade was born.

Still to this day, the product is small-batch crafted and manually poured, allowing for the product to be temperature controlled with incredible accuracy. Temperature controlling the formula throughout the filling process is the key to creating consistent hold, manipulating the density without disrupting the light-reflective properties that create the shine.

It is this same process of temperature accuracy that activates the fast bonding ingredients and allows the ingredients to be pushed to the limit, maximizing their binding capabilities creating a much stronger hold.

The Themed-density of the product allows for maximum bond and hold, without losing its smooth application ability. Since each hair is individually coated, when combed or brushed, the hair bonds, pairs, and locks create perfect tight combines. The coat of Pomade creates a barrier, which acts as a light reflector and protector of the hair’s natural state. This barrier smooths the hair cuticle, locking in natural oils to ensure the hair isn’t damaged and doesn’t dry out.

For over 10 years, Deluxe Pomade has been the most popular product in the range. Trusted by Barbers, loved by users, Deluxe Pomade isn’t going anywhere.