About Kavella

Kavella® is a combination of kavela, meaning lotus flower, and Bella, meaning beautiful. In harmony with our values, the lotus flower symbolizes purity and transcendence. Although this flower is rooted in the mud, its flowers blossom on long stalks as if floating above the muddy waters, transcending its environment. Kavella was founded by Ashley Feinberg, a licensed cosmetologist and animal rights enthusiast. She attended a cosmetology school that used “luxury” professional hair care products and quickly became fascinated by the chemistry behind them. She began obsessively researching ingredients, and the more she learned about the chemicals she was using every day, the more disturbed she became by their potential toxicity. Even worse, she learned about the animal cruelty that went on behind the scenes of these brands. She decided to create formulas to use on her own damaged hair and discovered certain plants and plant-derived ingredients could target specific hair problems. Through a great deal of trial and error, one of her experiments worked. After 2 weeks, her hair stopped breaking and gained back its elasticity. Her scalp became healthier, and she finally loved the way her hair looked and felt. Kavella donates part of its profits to animal rights and welfare organizations.